Lead Scoring to Focus Your Sales

Lead scoring is an effective way for sales and marketing teams to prioritize their efforts on high-quality leads that are more likely to convert into a customer. This results in a more effective and aligned team - and a better bottom line for your business.

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Samantha Dillenback
Leave It Better Than You Found It

At its core, leaving something better than you found it is all about having a long-term perspective. It's about understanding that the work we do today has an impact on tomorrow, next week, next year, and beyond. It's about taking responsibility for that impact and working to make it a positive one.

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Samantha Dillenback
Survival Tips for Accidental Business Owners

Starting a business is an adventure, and it can be especially overwhelming for those who never intended to become business owners in the first place. If you're an "accidental business owner" who started a side business that is now growing, you might be feeling overwhelmed by your sudden success. Here are some tips to help you manage your growth and avoid burnout.

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Your Mindset Matters

Even the best and most seasoned leaders can set their eyes on the wrong horizons. Letting fear accompany you to work will hold you back, cause you to make mistakes, and spread to your team. It’s time to face it head on.

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Samantha Dillenback